Deskripsi: The Six Principles of Marketing to the Middle Class Muslim 1. The Principle of Customer Customers become more religious. They begin to search for spiritual value. 2. The Principle of Competition Competition is about building brand persona. 3. The Principle of Positioning Be an inclusive brand. Be an universal icon. 4. The Principle of Differentiation Build authentici…
Pada awal perusahaan berdiri, perhatian seratus persen dicurahkan pada perkembangan produk dan pertumbuhan penjualan. Setelah produk berhasil menjadi primadona pasar dan pesaing mulai mengusik, pengendalian biaya menjadi pusat perhatian agar perusahaan dapat bertahan dan bersaing. Lebih parah lagi ketika dunia mengalami resesi dan krisis, yang membuat perusahaan kalang kabut berusaha mempertaha…
Includes 10 handy dos and don’ts of using management models · Want new ways of looking at old problems? · Need a range of management decision-making tools at your fingertips? · Only want what you need to know, rather than reams of theory? With indispensible models that will help you make the most out of every business opportunity, this book tells you what you need to k…
Includes 10 handy do's and don'ts of using management ratios * Want to measure the true performance of your business? * Need a quick overview of the most useful ratios and how to use them? * Only want what you need to know, rather than reams of theory? With the critical management ratios required to understand how your company is performing, this book tells you what you need to know, fast.
Includes 10 handy do’s and don’ts of strategy development · Need powerful decision-making tools at your fingertips? · Want to get the most out of strategic thinking models like Porter’s Five Forces? · Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you …
NEW YORK TIMES BESTSELLER " If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In "Zero to One," legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in a…
Preparing to pass the family business on to the next generation is perhaps the roughest and most critical challenge facing business owners. Yet most businesses don't realize that succession is a lifelong process of planning and management. Leaders will learn how to create a succession plan; how to develop opportunities for succession candidates; how to build consensus with the family and lead…
Keberhasilan suatu strategi yang telah ditentukan sangat bergantung pada seberapa besar strategi tersebut sesuai dengan perubahan lingkungan, persaingan, dan situasi organisasi. Buku yang membahas secara komprehensif teknik membedah kasus bisnis dengan menggunakan analisis SWOT ini sangat berguna untuk mengatasi masalah tersebut. Dalam buku ini, langkah itu dimulai dengan analisis lingkunga…
Buku ini mengulas betapa istimewanya profesi akuntan. Memaparkan bagaimana merintis jalan menjadi seorang akuntan, membangun kantor, menata manajemen, membesarkan perusahaan, hingga menjaga etika profesi dan belajar dari kasus-kasus yang terjadi di dunia akuntansi. Berbagai solusi untuk mengatasi berbagai tantangan, dan bagaimana mempersiapkan suksesi sebuah kantor akuntan diuraikan dalam bu…