Lilly and Val are lifelong friends, united as much by their differences as by their similarities. Lilly, dramatic and confident, lives in the shadow of her beautiful, wayward mother and craves the attention of her distant, disapproving father. Val, shy and idealistic—and surprisingly ambitious—struggles with her desire to break free from her demanding housebound mother and a father whose dr…
International Financial Management combines the fundamental concepts of international finance with solid practical applications. This combination has made it the book of choice at a variety of institutions, including top business schools such as Wharton, Stanford, Northwestern, and INSEAD. Neither superficial nor overly theoretical, Eun and Resnick's approach offers a conceptually solid, yet st…
A concrete business plan is essential when assessing a business's earning potential or when applying for financing. Tips & Traps for Writing an Effective Business Plan uses the popular Tips & Traps format to guide you step by step through the process of creating an effective plan that will work with a developing business. You'll learn how to assemble information and write each part of your plan…
Aided Navigation is a design-oriented textbook and guide to building aided navigation systems for smart cars, precision farming vehicles, smart weapons, unmanned aircraft, mobile robots, and other advanced applications. The navigation guide contains two parts explaining the essential theory, concepts, and tools, as well as the methodology in aided navigation case studies with sufficient detail …
The First Comprehensive Guide to the Principles, Design Methods, and Applications of Space Based Radar Turn to Space Based Radar for authoritative information on the latest developments in Space Based Radar (SBR), covering fundamental principles, cutting-edge design methods, and several new applications. This SBR guide focuses on clutter and target data generation from an SBR platform, and o…
Emergency Medical Responder: First Responder in Action, 1st edition by Barbara Aehlert, RN, provides the first responder student with must-know information. This product is the only product that integrates the didactic and skills information. First Responder training is the entry level of emergency medical services. This full-color, well-illustrated textbook/workbook combo is the only first res…
A practical hands-on tool for fast, accurate clinical diagnosis in pediatric emergencies Pediatric patients can represent as much as 15-35% of all Emergency Department visits. Atlas Of Pediatric Emergency Medicine comes to the rescue of harried ED clinicians, providing a quick-access sourcebook packed with visual clues to infant/child injuries and illnesses presenting in emergency situations…
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationshi…
Fundamentals of Financial Accounting, 2e, by Phillips/Libby/Libby presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its conversational writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in th…
This text is designed to help students develop a solid, basic understanding of anatomy and physiology without an encyclopedic presentation of detail. Great care has been taken to select important concepts and to perfectly describe the anatomy of cells, organs, and organ systems. The plan that has been followed for eight editions of this text is to combine clear and accurate descriptions of anat…